Homesense/Design Your Digs
app, contest, facebook, homesense, social, social app
Raise users awareness of the brand. Let them know why HomeSense is the better choice for their needs and engage them in an entertaining way.
We developed a Facebook application/contest engine which allows users to design their own rooms.
Fully customized rich creative, concept & development . The application is giving the possibility to choose different elements and pieces of furniture. Designed the challenge mechanism pitting fans against one another to showcase their home decor capabilities while seeing how much money they are saving using HomeSense products. Users were provided with a budget and a challenge – redecorate using exclusive HomeSense furnishings.
Over 100,000 users decorated their rooms for less than a week. The app’s success drove HomeSense to want another one but this time made especially for Christmas.