Raise brand awareness of Gibson’ Finest Canadian Whiskey and engage Football fans on the social network.
We developed a Facebook application that was split in phases and encouraged fans to share their best Football moments with friends. Users were joining teams, uploading images and recorded videos through the advanced app.
Client was able to give out prizes through custom backend system and analyze users’ activity in the app.
Over 8,000 users we’re participating, talking to each other and the winner headed to the 99th Grey Cup in Vancouver.