Hot Wheels/Eat My Dust

facebook, flash, game, microsite

Increase online awareness of the brand through social platforms and micro-site. Create an engaging app or game to drive users’  participation.

We created an interactive bilingual game where users race across Canada. Developing a custom, pseudo-3D game engine that served as a contest entry mechanism was the only way to fit the tight deadline. We packed it with custom illustrations and animations showcasing Canada’s most popular landmarks as users progress through game play. Implemented real Hot Wheels cars and created custom 3D animations for the game intro and the challenges in the game.

We developed custom analytic to trace the users participation.

Over 400,000 users were engaged, played and still playing the game. You can play it live on Facebook or on the micro-site.