Mega da Virada
facebook, microsite, social
Mega Sena wanted to promote their R$170,000,000 jackpot through a personal, engaging and memorable microsite and connect it to social networks like Facebook and Orkut (the biggest Brazilian social network).
We developed an experience microsite where users could see their lucky numbers generated by their answers to particular questions. These answers involved user’s friends which helped the engagement and raising the fan base of the brand.